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Media Bias Against Doctors Must Stop

Arts and Media June 2019
Story Written by Dr. Rebekah Bernard, M.D. Editor’s Note: Has some media coverage painted physicians in a negative light and hurt the public’s trust? The following excerpt from an article by Dr. Rebekah Bernard explores this topic.

...The media seems to love to hate doctors.

For example, do a Google search of ‘physicians’ and ‘NPR.’  At the top of the fold: “Are Doctors Overpaid?” followed by “Dollars for Docs: How Pharma Money Influences Physician Prescriptions.”

Interestingly, this media bias does not extend to other medical professionals in the same way. Try the same Google search of NPR, but this time, type ‘nurse practitioners’ instead of physicians.  The first hit: “How 2 Nurse Practitioners Decided to Help Babies Touched by the Opioid Crisis.” Next up: “As Health Care Demands Grow, So Does the Need for Nurse Practitioners.”

Even physicians contribute to our own media bias.  In the April 19, 2019 NPR report “Why do Doctors Overtreat?  For Many, it’s What They’re Trained to Do,” family physician Mara Gordon describes a push for excessive testing in physician residency programs.  She cites her own story, a case of a young man with rectal bleeding who she referred for a colonoscopy.  Gordon bemoans her aggressive referral: “the patient’s bleeding was almost certainly caused by hemorrhoids and watching and waiting for a few weeks would have been safe and helped the patient avoid an invasive procedure.”

As a health and media fellow at NPR, Gordon is following the party line.  But as a physician, she knows perfectly well that any ongoing rectal bleeding will warrant a colonoscopy even in young people, as the rates of colorectal cancer are rising precipitously in young adults.

One thing is certain: had Gordon chosen not to refer her patient and he was later found to have colon cancer, no doubt the media headline would have condemned her failure to act.

Doctors just can’t win. But worse, when physicians face excessive media criticism, patients also lose. 

First, the media bias against physicians has inspired a public distrust of doctors.  Most physicians are dedicated individuals who hold patient care as sacrosanct.  But patients rarely hear stories of these doctors in the media. Instead, they are barraged by terrifying stories of the occasional bad actor.  This may cause patients to become fearful of all doctors, and lead to a delay in seeking necessary medical care.  

In addition, negative publicity is taking a toll on physicians, who are already facing high levels of burnout. For example, the British Medical Journal reported that a critical portrayal of doctors in the media has a demoralizing effect on physicians.  

Forty-eight percent of all doctors are already making active plans to leave the practice of medicine.  Damning headlines meant to inspire public outrage against physicians can only worsen the physician exodus from medicine. As physicians leave practice, patients will suffer.

Why such negativity against doctors?  While some media bias may be a simple matter of attracting readership by sensational headlines, funding sources are likely a contributing factor.  For example, the Robert Wood Johnson Foundation, which is committed to expanding the role of nurse practitioners across the country, donated $4 million to NPR in 2018 to strengthen health coverage “through new content and coverage areas.” 3

 

Full article available at www.hispanicoutlook.com and https://www.kevinmd.com/blog/2019/05/stop-the-anti-doctor-media-bias.html

 

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